Uncertainty is part and parcel of investing. But there are ways to manage it. As investors, it can be all too tempting to try to predict the future or react to events as they happen. Yet the dangers present in such an approach are clear.

On the one hand, your emotions can prevent you achieving your investment goals. Both personal and professional investors aren’t immune to the effects that changing circumstances can have on an emotional level, leading to potentially poor decision-making.

On the other hand, events are unpredictable at the best of times, and perhaps especially just now with the worldwide coronavirus pandemic and Brexit. On top of all this, the rise of ‘fake news’ has made it harder than ever to sort fact from fiction.

The best investors do not seek to time the market by forecasting, or reacting to, short-term events. Instead, they know that uncertainty is what they are being paid for and so they adopt principles for the long-term.

In the case of St. James's Place, we continue to stick to our five golden rules of investing:

  1. Keep cash for emergencies
  2. Invest the rest
  3. Time in the market beats timing the market
  4. Diversify
  5. Don't ignore inflation

Such an approach may lack the excitement of responding to every news headline and market turn, but it will enable you to keep your eyes focused on the horizon, as you look to achieve your long-term financial goals.

 

The value of an investment with St. James's Place will be directly linked to the performance of the funds you select and the value can therefore go down as well as up. You may get back less than you invested.

The information contained above, does not constitute investment advice. It is not intended to state, indicate or imply that current or past results are indicative of future results or expectations. Full advice should be taken to evaluate risks, consequences and suitability of any prospective fund or investment.

Uncertainty is part and parcel of investing. But there are ways to manage it. As investors, it can be all too tempting to try to predict the future or react to events as they happen. Yet the dangers present in such an approach are clear.

On the one hand, your emotions can prevent you achieving your investment goals. Both personal and professional investors aren’t immune to the effects that changing circumstances can have on an emotional level, leading to potentially poor decision-making.

On the other hand, events are unpredictable at the best of times, and perhaps especially just now with the worldwide coronavirus pandemic and Brexit. On top of all this, the rise of ‘fake news’ has made it harder than ever to sort fact from fiction.

The best investors do not seek to time the market by forecasting, or reacting to, short-term events. Instead, they know that uncertainty is what they are being paid for and so they adopt principles for the long-term.

In the case of St. James's Place, we continue to stick to our five golden rules of investing:

  1. Keep cash for emergencies
  2. Invest the rest
  3. Time in the market beats timing the market
  4. Diversify
  5. Don't ignore inflation

Such an approach may lack the excitement of responding to every news headline and market turn, but it will enable you to keep your eyes focused on the horizon, as you look to achieve your long-term financial goals.

 

The value of an investment with St. James's Place will be directly linked to the performance of the funds you select and the value can therefore go down as well as up. You may get back less than you invested.

The information contained above, does not constitute investment advice. It is not intended to state, indicate or imply that current or past results are indicative of future results or expectations. Full advice should be taken to evaluate risks, consequences and suitability of any prospective fund or investment.

Uncertainty is part and parcel of investing. But there are ways to manage it. As investors, it can be all too tempting to try to predict the future or react to events as they happen. Yet the dangers present in such an approach are clear.

On the one hand, your emotions can prevent you achieving your investment goals. Both personal and professional investors aren’t immune to the effects that changing circumstances can have on an emotional level, leading to potentially poor decision-making.

On the other hand, events are unpredictable at the best of times, and perhaps especially just now with the worldwide coronavirus pandemic and Brexit. On top of all this, the rise of ‘fake news’ has made it harder than ever to sort fact from fiction.

The best investors do not seek to time the market by forecasting, or reacting to, short-term events. Instead, they know that uncertainty is what they are being paid for and so they adopt principles for the long-term.

In the case of St. James's Place, we continue to stick to our five golden rules of investing:

  1. Keep cash for emergencies
  2. Invest the rest
  3. Time in the market beats timing the market
  4. Diversify
  5. Don't ignore inflation

Such an approach may lack the excitement of responding to every news headline and market turn, but it will enable you to keep your eyes focused on the horizon, as you look to achieve your long-term financial goals.

 

The value of an investment with St. James's Place will be directly linked to the performance of the funds you select and the value can therefore go down as well as up. You may get back less than you invested.

The information contained above, does not constitute investment advice. It is not intended to state, indicate or imply that current or past results are indicative of future results or expectations. Full advice should be taken to evaluate risks, consequences and suitability of any prospective fund or investment.

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